Tax Pros Investors

Welcome to Tax Pros Investors. Your business and financial network. Get the latest tips from our CPAs and financial advisors to build your buisness and reach your financial goals. Share your comments. Join our growing network of business partners and clients. www.TaxProsInvestors.com

Tuesday, January 31, 2006

Create and Dominate Your Own Market Space

The Blue Ocean Strategy Collection

What could be better than discovering a new market space that's broad, deep, and uninhabited by competitors? You don't have to wait for a lucky break. This special collection will introduce you to innovative strategies and tactics for identifying and dominating "blue oceans," new markets that offer growth, profits, and a substantial head start on your competition.

- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

- Sprint Selling and Turbo-Charged Market Development

- Spur Market-Busting Growth

http://hbsp.ed10.net/h/30T1K/II5UM/1G/XTAKE8

Networking: Financial Women's Association


Networking: Financial Women's Association

The Financial Women�s Association brings together high achieving professionals from every sector of the financial world. We are dedicated to developing future leaders, enhancing the role of women in finance, and investing in the community.

http://www.fwa.org/

Monday, January 30, 2006

Case Study Samples at CasePlace.org


Case Study Samples at CasePlace.org
CasePlace.org is a free service for business school students. Members of CasePlace.org can view sample case studies that have been categorized by topic and discipline. This site also contains a nice reference section and a spot to bookmark cases of interest.
http://www.caseplace.org

also try...
http://www.bizanalyst.net/Case-Study

News: Ameriprise Laptop Theft Puts Client Data at Risk

News: Ameriprise Laptop Theft Puts Client Data at Risk

Financial data of 158,000 Ameriprise clients has been
compromised by the theft of a company laptop, though there have been no reports that the data on the laptop has been abused.

http://ct.enews.eweek.com/rd/cts?d=186-3144-17-83-16222-367596-0-0-0-1

***Note***
Ameriprise used to be the retail/consumer financial advosr unit for American Express. The companies routinely share customer information in their marketing campaigns. This data breach may impact some American Express card customers.

News: Tax Woes Threaten TIAA-CREF Customers


News: Tax Woes Threaten TIAA-CREF Customers

With tax season coming up, TIAA-CREF customers straddling
the 2005 to 2006 seasons are facing some potentially costly
consequences.

http://ct.enews.eweek.com/rd/cts?d=186-3144-17-83-16222-367602-0-0-0-1

News: JPMorgan Chase Retakes Control of I.T.

News: JPMorgan Chase Retakes Control of I.T.

The bank's CIO says the move last year to bring its
technology operations back in-house wasn't about money, but
the bank is already seeing dividends.

http://ct.enews.eweek.com/rd/cts?d=186-3144-17-83-16222-367605-0-0-0-1

Following Yahoo to a Wealth of Traffic

Following Yahoo to a Wealth of Traffic
By Mark Daoust (c) 2006

Consider Yahoo the first major casualty of the search engine wars. Yahoo has admitted (http://blog.searchenginewatch.com/blog/060124-073511 ) that they cannot reasonably expect to take away any significant amount of the search market share from Google, so they have chosen to be happy as the second most visited search engine on the Internet.

On the surface, this may seem strange. Why would Yahoo ever publicly announce that they are 'throwing in the towel' in the search engine war? That would be similar to Pepsi recommending that people drink their product only if Coca-Cola is not available. From a business standpoint, it is absolutely ridiculous and makes absolutely no sense.

But be careful to not read into this too far. Yahoo may have tipped their hat to Google as being dominant in the traditional search engine market, but this does not mean that they are giving up the fight for Internet users' attention. In fact, for some time now, Yahoo has been moving towards a market which is quickly emerging as being just as powerful as search engines currently are.

Yahoo Moves to Web 2.0 Style Websites

In a few of the articles published here at Site Reference we have mentioned Web 2.0 (http://www.site-reference.com/articles/Website-Development/Web-2-0-Fad-or-the-Future.html) and how Yahoo seems to be following this development trend, but we have never looked into why Yahoo is so fascinated by Web 2.0.

As most of you probably know, Yahoo launched My Web 2.0
(http://myweb2.search.yahoo.com ), a public bookmarking service, along with acquiring Del.icio.us (http://del.icio.us/ ), a well-established public bookmarking service. Yahoo also launched Yahoo Answers (http://answers.yahoo.com/ ), a service which relies on a community of users to answer questions that the same
community asks.

There is a common trend with all of these services - they all rely on the input from a vast community. Del.icio.us works well because it relies on thousands of people deciding which websites are important rather than relying on one person's (or one algorithm's) opinion. This is the entire idea behind a folksonomy (http://en.wikipedia.org/wiki/Folksonomy ) driven
website - that when enough votes are tallied, the general public will decide which websites are important to specific topics, and which websites are not worth taking the time to bookmark.

An Alternative to Search Engines

Search engines provide a very simple service: they unite web users with a website that matches their current interest. It just so happens, however, that services like My Web 2.0 and Del.icio.us (public bookmarking services) have the ability to do the exact same thing - and possibly in a more effective and
timely manner.

Suppose you want to find new resources for SEO. You could spend your time using the keyword "SEO" in Google
(http://www.google.com/search?q=seo&start=0&ie=utf-8&oe=utf-8 ) in a regular web search, but the results for such a competitive term tend to remain fairly static over time. An alternative would be to look at what people are tagging as "SEO" at a service like Del.ico.us (http://del.icio.us/seo ). Here you are
presented with an entirely new list of pages that are (for the most part) relevant to what you are looking for, and are certainly filled with fresh, up-to-date information.

The information at a public bookmarking service is not
necessarily always going to be the most complete, but it is the information that web users, as a collective unit, have determined to be worth visiting. In this way, public bookmarking services are more effective than search engines in filtering out which content is important, and which content is not worth reading (or even outright spam).

Add the fact that these results are available in RSS form and you suddenly can be presented with the hottest information on your topic that the web has to offer. I personally subscribe to feeds that look at "Google", "Yahoo", "SEO", and other topics that are relevant for my day to day life.

Obviously public bookmarking is not evolved enough for every industry. As it stands now, most of the quality information that you can get through a service like Del.icio.us relates to more technical fields, such as programming or photography. But as more people bookmark their favorite sites, the more a service
like Del.icio.us will grow useful.

What Does This Have To Do With Yahoo! - And How Does It Help Me?

Traditionally, when there is a market that is worth exploring for traffic, Yahoo! has been there. When Hotmail was released, Yahoo answered with their email program. When Monster.com became popular, Yahoo acquired HotJobs. With every major traffic generating innovation, Yahoo seems to get involved.

This raises the question - if Yahoo is content with remaining in second place in the search market, and at the same time being active in the Web 2.0 market by buying social bookmarking sites, launching their own social bookmarking service, launching Yahoo!
Answers, etc., shouldn't we as website owners look to these services as a way to promote our businesses?

Everyone knows that you should optimize your website for the search engines, but how many people take the time to optimize their websites for bookmarking services? Not very many people consider trying to work their way up to the top of these websites, but they are actually missing out on a significant source of traffic.

Darren Rowse of ProBlogger (http://www.problogger.net/ ) talked about how much traffic he received from getting to the front
page of Del.ico.us (http://www.problogger.net/archives/2006/01/06/7-ways-to-guarantee-getting-to-the-top-of-the-delicious-popular-page/).
In the end, he saw 8,000 visitors in one day from that front page exposure and garnered a number of external links from it as well. Imagine just how much traffic a website could receive by constantly being near the top on a website like Del.ico.us.

Getting to the top of public bookmarking sites is not easy (just as SEO is not easy), but the reward is significant. Unlike SEO, getting to the top of a public bookmarking service is truly a viral way of marketing your website. Not only will you receive
the benefit of being exposed in a very public place, but those who have put you there will talk about your website on their sites, and grow your business virally.

Who knows - public bookmarking may just overtake traditional search as a source for your traffic.

=========
Mark Daoust is the owner of Site Reference
(http://www.site-reference.com ). If you want to reference this article, please reference it at its original published location:
(http://www.site-reference.com/articles/Search-Engines/Following-Yahoo-to-a-Wealth-of-Traffic.html)
=========

Finding College Scholarships

Finding College Scholarships

If you need help paying for school, you should begin searching for a scholarship immediately. Scholarships are a great way to pay for college, because unlike loans, scholarships do not have to be paid back. Click here to find out.

http://www.bizanalyst.net/Scholarships

Top Financial Planning Toolkits and Software



1) Complete Personal Financial Planner [MS-Excel Based]
(Purchase - $39.95)
http://www.simpleplanning.com/CompletePlanner.html

1a) Online Personal Budget Planner
http://www.simpleplanning.com/Download/Budget%20Planner%20Demo.xls

2) Financial Profiles Planning Software
Industry leading needs-based, wealth management and analysis tools. Solutions for fee or commission-based advisors serving high-net worth or mass affluent markets. Free downloads.
www.profiles.com

3) Online Financial Planning Software
Keep this year's resolution to get a budget and manage your finances. Use our new system to stick to your financial plan and control of your money for the new year. Free trial.
Tax Pros Partner
www.mvelopes.com

4) Clarity - Financial Planning Software
Web-based, integrated OLAP financial planning software for budgeting, forecasting, consolidations and reporting including advanced collaborative features, dashboards and balanced scorecards.
www.claritysystems.com

5) OutlookSoft Financial Planning Software
OutlookSoft provides Microsoft-based business performance management software for real-time, unified planning, budgeting, forecasting, reporting, analysis, scorecards & dashboards. Demo.
www.outlooksoft.com

6) Money Minders Software For Professionals
A set of 151 Excel templates for every financial concept. Far more than just planning software. Accurate and easy for you to use with reports that clients can understand. Free demo.
www.money-software.com

Wednesday, January 25, 2006

Choosing Your Outsourcing Partner

Choosing Your Outsourcing Partner

Once the decision to outsource has been made, the hard part's over, isn't it? Maybe not. The question then becomes, "Which vendor is right?" Our research has uncovered several things to keep in mind: If you're considering a small- to medium-size business, think about using a pilot project, and seek customer referrals during the project bidding stage. If an original equipment manufacturer (OEM) fits the bill, identify the skill sets necessary to bring the product to market, but remember that the relationship between the parties is of utmost importance. The key there, of course, is communication. Finally, if you're about to renew an existing outsourcing contract, now's the time to push for a better deal at a better price.

Read Full Article
http://ct.itbusinessedge.com/t?ctl=DA1783:3C3C204

Current headlines:
Top 5 Steps to Evaluate BPO Firms :: rediff.com
http://ct.itbusinessedge.com/t?ctl=DA178C:3C3C204

Cover Story: Rising to the Challenge of the Outsourced Supply Chain :: Supply & Demand Chain Executive
http://ct.itbusinessedge.com/t?ctl=DA1775:3C3C204

Outsourcing Renewals Offer Opportunity :: vnunet.com
http://ct.itbusinessedge.com/t?ctl=DA1783:3C3C204

Tuesday, January 24, 2006

Tax Woes Threaten TIAA-CREF Customers

News: Tax Woes Threaten TIAA-CREF Customers

With tax season coming up, TIAA-CREF customers straddling the 2005 to 2006 seasons are facing some potentially costly consequences.
http://ct.enews.eweek.com/rd/cts?d=186-3124-13-93-65280-364848-0-0-0-1

Disaster Recovery Directory: Prepare Your Company for Any Disaster

Disaster Recovery Directory

Prepare Your Company for Any Disaster With Expanded, Updated Vendor Guide

The middle of a crisis is no time to start searching for vendors and resources needed for your company's disaster recovery plan. That's why the 2006 Disaster Recovery Directory is an essential tool for any business that wants to be ready for unexpected emergencies.

- 4,100 up-to-date listings
- 425 critical categories
- Included CD-ROM with entire directory in a searchable, hyperlinked format

Get the details on this invaluable resource!
http://ct.itbusinessedge.com/t?ctl=DA1140:3C3C204

Save Time and Money WhileEnsuring the Survival of Your Business
By gathering information about so many disaster recovery vendors in one place, the 2006 Disaster Recovery Directory helps you save both time and money. There's no need to waste hours searching the Web for the services you need, and with multiple vendors in most categories, it's easy to shop around for the best price available.

Disasters come in many forms, but with the 2006 Disaster Recovery Directory you'll have peace of mind knowing you have the resources you need no matter what goes wrong.
Order your 2006 Disaster RecoveryDirectory now!
http://ct.itbusinessedge.com/t?ctl=DA1140:3C3C204

P.S.: Order the 2006 Disaster Recovery Directory now and receive an Emergency Response and Salvage Wheel absolutely free. This useful tool from the Heritage Emergency National Task Force usually sells for $12.95. Side one provides quick access to information about the critical stages of disaster response. Side two outlines salvage steps for books, documents, photos, paintings and more! Order now to take advantage of this limited-time free offer!
http://ct.itbusinessedge.com/t?ctl=DA1140:3C3C204

On-Demand CRM's Dirty Little Secret

On-Demand CRM's Dirty Little Secret

While on-demand CRM may be cheaper and easier to roll
out than software on your own servers, it's not just a
matter of flipping a switch. No matter what vendors say, it's still not that easy, and customization can be a bear. Find out why.
http://www.cio.com/go/index.html?ID=9825&PMID=47913546&s=4&f=1

Why It Pays to Know Your Holidays

Why It Pays to Know Your Holidays

If you're working with companies in India or China, be
sure to check their holiday calendar before you book.
You could end up wasting money and not getting any
work done. Find out why.
http://www.cio.com/go/index.html?ID=9827&PMID=47913546&s=4&f=1

Nestle Crunches Together Its Global Supply Chain

CASE DISSECTION: Nestle Crunches Together Its Global Supply Chain

The $70 billion food giant wants to get far-flung operations in its empire to use a single system to predict demand, purchase supplies, collect payments from customers and market 127,000 different types and sizes of its products, from Nescafe coffee to Kit-Kat candy bars. Did Nestle bite off more than it can chew?

Read the story:
http://ct.enews.baselinemag.com/rd/cts?d=189-309-1-15-56373-33682-0-0-0-1

QUESTION:
Can I.T. managers ever be sure a project is manageable?
Tell us at mailto:baseline@ziffdavis.com?subject=Nestle

Don't Let Regional Managers Trip Up a Project


ROADBLOCK: Don't Let Regional Managers Trip Up a Project

When you deal with a massive makeover such as a global project to overhaul information systems, there are measures that project managers can take to get company leaders to endorse a single vision.

Read the full story:
http://ct.enews.baselinemag.com/rd/cts?d=189-309-1-15-56373-33685-0-0-0-1

QUESTION:
What is the best way to get managers from around the world to buy into a global information-technology project?
Tell us at mailto:baseline@ziffdavis.com?subject=Global

Monday, January 23, 2006

How To :: Effective Link Building through Link Baiting

How To :: Effective Link Building through Link Baiting
By Rob Sullivan (c) 2006

There is a tactic out there embraced by bloggers but rarely used
by typical websites. It is called Link Baiting.

In this article I explain what link baiting is and how everyone,
not just bloggers, can use it to build quality links.

This is a topic that's been around for a while but I don't think
a lot of people know what it is, or how to use it to their
advantage.

I think the name "Link Baiting" could be considered a black hat
technique which is why most people wouldn't consider it as a
legitimate organic tactic.

However link baiting is merely link building with a twist:
Rather than hunting out links, you are bringing the links to you
through unique and popular site content.

So how does Link Baiting work?

Link Baiting is just like fishing. You publish a new page on a
topic (I'll cover those later) and set it free on the web.
Hopefully others pick up on the content as fresh and interesting
and link to it. The article is the bait, and the link is the
catch.

A properly created page can capture huge links on its own with
little to no effort from you.

For example, on another site, about a year ago, I wrote an
article about the Florida Update. I spend the month or 2 after
the initial update analyzing results and I then published my
theory on what the update was.

That article has earned 88 links to date. And the best link, in
my view, is a link from the ODP from the Google News category
(click here).

In fact my article appears in the top 10, and is linked to as a
reference in many of the other top listings for a Google search
for "Florida Update."

So what was so special about the article?

While I never intended for it to be link bait, it turns out it
was a typical "hook" page. Performancing blog has a really good
summary on link baiting (http://performancing.com/node/38 )
which I will further explain here.

With link building there are essentially 5 types of "hooks" or
pages built to encourage links. They are: News, Contrary,
Attack, Resource and Humor.

A News hook is one where you report on industry news. But it's
not just a rehashing of someone else's post. It should be unique
� either a scoop that no one else has caught, or it could even
be a summary of various viewpoints. A news hook could also be
comprised of a story you have proved to be false.

Contrary hooks are when you contradict what someone else says.
It should be someone prominent in the industry and it should be
controversial.

For example, if I was to write an article that proclaimed that
Danny Sullivan's latest theory was bunk, it would probably
generate buzz. Especially if I could provide corroborating
evidence backing up my assertion.

Recently Mike Grehan posted just such an article on Clickz
(http://www.clickz.com/experts/search/results/article.php/3575856 )
in which he again pointed out that he doesn't believe in a
Google Sandbox. He even refers to other posts in which the
Sandbox has been beaten to death.

Soon after he posted this article (which, by the way was posted
just one week ago) many other SEM's jumped on him purporting to
have proof of the Sandbox.

And, if you use Yahoo's Site Explorer
(http://siteexplorer.search.yahoo.com ) to look at who links to
this article, you will see that Yahoo! Has already picked up on
almost 80 links (http://siteexplorer.search.yahoo.com/search?
p=http%3A%2F%2Fwww.clickz.com%2Fexperts%2Fsearch%2Fresults%2F
article.php%2F3575856&bwm=i&bwms=p ) to this one article. I'd
say that Mike has done a great job of link baiting!

Attack hooks take the contrary hooks a step further, by
launching personal attacks on people taking the debunking of
theories to the next level. The original post
(http://www.seomoz.org/blogdetail.php?ID=687 ) from SEOmoz was
close to an attack hook, but after they edited it, it became
less of an attack They reacted to the Mike Grehan article on the
Sandbox with some haste and turned it personal. To their credit
they did tone it down some, but it's pretty close to a flame.
Who knows, maybe this article will be considered an attack on
SEOmoz and will generate similar buzz.

A Resource hook is more of an informational page. It's one that
aggregates a bunch of information and distills it for visitors.

In fact this site is much like that. We take a bunch of news,
distill it to its most meaningful and then provide our
interpretation of what it means. Then, others pick up on the
article and either repost it, or at least link to it.

Finally is a Humour hook. With this link bait you post jokes,
funny stories, weird or funny pictures that you've found or
anything else that will warrant a review from others and
hopefully a link.

There are tons of blogs devoted to this such as the Obscure
Store & Reading Room
(http://obscurestore.typepad.com/obscure_store_and_reading )
and Small Town Misfit (http://www.smalltownmisfit.com ) which
scour the web for weird and funny stories and then display them,
encouraging others to link to them.

And it must be working � Small Town Misfit has over 1,600 Yahoo!
Links while Obscure Store has over 1,700.

So, if you were ever worried about the amount of link building
you'd have to do to become an "authority", consider link baiting
in your arsenal. It can be a very effective way of building
links quickly and easily. Also, it's an effective way to build
your reputation and brand online as more and more people learn
about you through these links.

=====
Rob Sullivan is a SEO Consultant and Writer for
Textlinkbrokers.com (http://www.textlinkbrokers.com )
=====

Applying to Business School

Applying to Business School
When applying to business school, you will find that the admissions process can be rather extensive. Because most business schools are very selective, they look at a variety of factors before making a decision. Click here to find out more...

read more
http://businessmajors.about.com/b/a/236202.htm

Also try
http://www.bizanalyst.net/College-Admissions-Essay-Center

Top Internship Opportunities


Top Internship Opportunities
Internships can be extremely beneficial to students, graduates, or anyone looking for hands-on expertise. As an intern, you can develop knowledge, competencies, and experience related directly to your career goal...

read more

Also try
http://www.bizanalyst.net/Jobs
http://www.bizanalyst.net/Scholarships

Friday, January 20, 2006

Agent Directory for Real Estate Agents

Agent Directory for Real Estate Agents.

Real Estate Agents and Professionals in USA and Canada.
http://www.seekagents.com

Beat the Boomer Brain Drain Blues


Beat the Boomer Brain Drain Blues

A mere six years away from retirement, baby boomers will
disappear from companies by the millions. Find out how
to identify who has the key knowledge and how to retain it.

http://www.cio.com/go/index.html?ID=9725&PMID=47036189&s=1&f=1

The New Reality of Offshore IT Outsourcing

Best Legal Practices for Open Source Software -

Ten Tips For Managing Legal Risks for Businesses Using Open
Source Software.

http://www.itmweb.com/f011606.htm

IT CONTRACTS SAMPLES AND BENCHMARKS


SAMPLES AND BENCHMARKS:

We publish IT example policies and contracts through the
links below:

Example Policies:
http://www.itmweb.com/policy.htm

Example Contracts:
http://www.itmweb.com/contract.htm

IT Benchmarks:
http://www.itmweb.com/bench.htm

DOWNLOADABLE CASE TOOLS

DOWNLOADABLE CASE TOOLS

We have compiled our selections of some of the best downloadable
free and demonstration versions of CASE software tools.

http://www.itmweb.com/case.htm

10 big deductions too many people miss (2005 Tax Returns)

10 big deductions too many people miss

If you don't know about a potential tax break, you won't take it. Here are the deductions that a lot of taxpayers seem to forget.

By Jeff Schnepper

===SPONSOR===
File your tax return at www.TaxProsOnline.com
All state and federal forms included. Fast, Easy & Free e-file.
=============

How many times have you done your taxes and, three weeks later, learned you had missed the opportunity for a deduction? Too many, I'm sure. How can you not miss these deductions the next time? Start planning now.

I've found a number of deductions that my own clients often miss. Here are 10 of them that can affect your tax bill for 2005 and your tax planning for 2006.

Noncash contributions
Charity, as I hope everyone remembers, begins with a tax deduction. If you didn't have the cash when it came time to contribute, I hope you charged it. The deduction is allowed in the year of charge, not when you actually pay the bill. Get a receipt from the charity to which you made a donation and, if you're still worried about documentation, get the credit card company to send you their record of the transaction.

Now, let's say you emptied your closets and gave everything to Goodwill or a similar charity. The value of your donated items -- clothes, furniture, whatever -- is deductible. Get a written receipt. With noncash charitable contributions, the rule is simple: No receipt means no deduction if you get audited.Simplify your taxes and
get your refund faster.
File online.

If you've already dumped your old clothes in a Salvation Army box and walked away without a receipt, take the deduction anyway. You've legitimately made the contribution. You just may not be able to prove it in an audit. Play the audit lottery. You're still an honest person. (If you can, reconstruct as much as you can the list of items you donated and then figure out their market value. The easiest way is to go to a Salvation Army or thrift store and check prices there. And then, of course, get that receipt.)

New points on refinancing
With interest rates so low over the past few years -- even in 2005 -- lots of homes have been refinanced, sometimes more than once.

Any points you pay to refinance your home can be deducted on a monthly basis over the life of the new loan. So, if you refinanced your mortgage on June 1, 2005, for a 20-year term, seven out of 240 months will have passed after Dec. 31. If you paid $2,400 in points, you can write off $70 ($10 a month for seven months) for 2005. You can write off $120 for 2005 and each year thereafter until the points have been deducted in full. The amount may not be huge, but every little bit helps.

Old points on refinancing
This is one deduction lots of people miss. All unamortized points on an old refinancing are deducted in the year of a new refinancing.

So, let's say you refinanced on June 1, 2004, and paid $2,400 in points. You refinanced again on June 1, 2005. You can deduct all the remaining points on the 2004 loan. That's $2,280 plus the $50 you could deduct for January through May 2005. Likewise, if you refinance the 2005 loan in 2006, you will be able to write off the remaining balance on your 2004 points.

Health insurance premiums
Any health insurance premiums you pay, including some long-term care premiums based on your age, are potentially deductible. You have to add these, however, to your medical expense pot. Medical expenses have to exceed 7.5% of your adjusted gross income (AGI) before they give you any tax benefit.

But if you're self-employed and not covered by any other employer-paid plan, you can deduct 100% your health insurance premiums above the line. Above the line means the expense is included in adjusted gross income and doesn't get lumped in with itemized deductions. That means that you not only don't have to exceed the 7.5% floor, you don't even have to itemize!

Educator expenses
If you're a qualified educator, you can get an above the line deduction of as much as $250 for materials you bought in 2005. That includes books, supplies and even computer equipment. You qualify if you're a kindergarten through grade 12 teacher, aide, instructor, or principal.

This year, you got a break from Congress. The law was supposed to expire on Dec. 31, 2005. Congress has extended it retroactively.

Student higher education expenses
One for the teachers, one for the students.

For 2005, if your adjusted gross income isn't more than $65,000 ($130,000 on a joint return), you can get an above the line deduction of as much as $4,000 for any higher education expenses you paid. That is up from $3,000.

See if you qualify for the Hope or Lifetime Learning Credit. The Hope credit is worth $1,500 per student subject to income limits. The Lifetime Learning Credit is worth $2,000 per return. Compare, and go with the one which gives you the biggest benefit.

Clean fuel deduction
You can get another above the line deduction of up to $2,000 in 2005 and 2006 of the cost of buying a clean fuel vehicle. That's a car that uses a significant source of energy other than gasoline. The deduction falls to $1,500 in 2007 and, unless Congress renews it, will not apply to vehicles placed in service after 2007.

Hybrid cars qualify. A hybrid car combines an electric motor with a gas fueled internal combustion engine.

Cars that the IRS has blessed include the Toyota Prius, the Honda Insight and the Honda Civic Hybrid.

You get the deduction in the year you start using the car, and you must be the original owner. Take it on your Form 1040 by writing in "clean fuel."

Investment and tax expenses
Many of us forget tax planning and investment expenses because they are part of miscellaneous itemized expenses. Their total must exceed 2% of your adjusted gross income before you get any tax benefit.

Expenses to track include your employee business expenses, tax preparation fees and even the portion of your legal or accounting fees relating to tax planning. For example, in a divorce, the legal time spent relating to the tax aspects of alimony and child support would qualify. So too would the tax aspects of estate planning.

Many people shortchange themselves on the deduction of investment expenses. They remember the safety deposit box fees. But how about the annual fee paid your broker and any IRA fees you pay directly? You may remember the cost of your investment publications on subscription -- such as Forbes, Fortune, Business Week, Worth and Barron's. But how about the investment newspapers you buy off the newsstands? You keep track of your long distance phone calls to your broker and investment adviser, but how about the mileage to go see them?

Casualty deductions
In 2005, we had forest fires aplenty and, of course, the four hurricanes that hit Florida and the Southeast.

If President Bush declared your area a disaster area, you can claim your loss either on your 2005 return or your 2004 return. You can confirm whether you qualify on the Federal Emergency Management Agency's Web site.

Compare your 2004 return with what you expect to file for 2005 and figure out what year gets you more money. You also should get interest back to April 15, 2005. Unless your income for 2005 was substantially less than 2004, it's probably better to take the deduction in 2005. If you do qualify for a refund, you will need to file a revised tax return. For that, you will need Form 1040X.

Retirement tax credit
This one is even better than a deduction. It's a credit -- a dollar for dollar reduction in your tax -- not just in your taxable income. And, it also can come with a deduction.

This deduction is designed to give moderate and low-income taxpayers an incentive to save for retirement.

Make a contribution into your retirement account. That money isn't taxed currently. So, it's like you got a deduction off your income. In addition, you get a credit of as much as 50% of the first $2,000 invested. That's as much as a $1,000 reduction in your tax.

You get the $1,000 tax reduction as well as the $2,000 reduction in your income. That's a nice rate of return on a $2,000 investment. Moreover, if you qualify, you can deduct as much as $3,000 in contributions to an IRA.

The tax credit disappears as your adjusted gross income increases. But singles with AGIs up to $25,000 and joint filers with AGIs up to $50,000 will qualify. The limit is $37,500 for heads of households.

Contributions to your 401(k), 403(b), SEP, traditional or Roth IRAs will qualify as well.

===SPONSOR===
File your tax return at http://www.taxprosonline.com/
All state and federal forms included. Fast, Easy & Free e-file.
=============

Thursday, January 19, 2006

Hotels in Marbella, hotel reservation book hotel for Marbella Spain

Hotels in Marbella, hotel reservation book hotel for Marbella Spain

The best deal hotel in Marbella Spain,, Are you looking for a hotel in Marbella Spain

http://www.granadahotel-site.com/

Media Planning UK and Online Advertising Consultant

Media Planning UK and Online Advertising Consultant

The largest Online Advertising Agency in UK offers top Search Engine
Optimisation services to help finding customers online.

http://www.mediarun.net/

Wednesday, January 18, 2006

Will India Be Able to Keep up with the Demand for Qualified IT Workers?

Will India Be Able to Keep up with the Demand for Qualified IT Workers?

The IT market in India has attracted plenty of workers and new graduates but it appears that the number of fully qualified and experienced IT help is not
keeping up with the demand. The lower numbers are pushing salaries up, as well, which puts a dent in cost-savings opportunities for outsourcing. Companies are compensating by starting their own training centers, bringing Indian expats back from the West, applying retention best practices, and aggressively recruiting from competitors. The war for talent means that Indian employers need to focus on motivating talent, as well as attracting it, says one expert.

Current Headlines:

IT Talent: A Shortage in India? :: Outsourcing Journal
http://ct.itbusinessedge.com/t?ctl=DA0245:3C3C204

India: Desperately Seeking Talent :: BusinessWeek'
http://ct.itbusinessedge.com/t?ctl=DA022C:3C3C204

Flexi-Staffing Firms Will Be Big Employers by '09' :: Deccan Herald
http://ct.itbusinessedge.com/t?ctl=DA0249:3C3C204

Natural Link Exchange

www.NaturalLinkExchange.com

Natural 1-way link exchange program with relevant web sites.

Mini Shoppers Will Do It Themselves to Save More Time

Mini Shoppers Will Do It Themselves to Save More Time

Response Source: According to NCR research, 66 percent of British shoppers want a self-service option at the checkout; 42 percent of them are likely or very likely to consider the presence of self-service � or lack thereof � when deciding where to shop. This is becoming more important as people make more frequent, shorter trips to stores, another trend highlighted in the survey. An NCR executive quoted here says shoppers accustomed to online shopping are seeking similar convenience and spontaneity in their brick-and-mortar experiences. Other survey highlights: Some 56 percent want to use self-service to pre-order items, such as deli items, and collect them later. Fifty-eight percent of respondents want to be able to order items that are out of stock. Yes, NCR manufactures self-checkout systems. The stats are still interesting.

Read the full article
http://ct.itbusinessedge.com/t?ctl=DA0252:3C5015E

More reading on this subject:

Doctors Hoping Self-Service Check-Ins Will Improve Office Efficiency :: TimesLeader.com
http://ct.itbusinessedge.com/t?ctl=DA025E:3C5015E

The Psychology of Self-Service :: KioskMarketplace
http://ct.itbusinessedge.com/t?ctl=DA023E:3C5015E

Self-Service Coming to Fast Food :: News-Record.com
http://ct.itbusinessedge.com/t?ctl=DA0236:3C5015E

Will India Be Able to Keep up with the Demand for Qualified IT Workers?

Will India Be Able to Keep up with the Demand for Qualified IT Workers?

The IT market in India has attracted plenty of workers and new graduates but it appears that the number of fully qualified and experienced IT help is not keeping up with the demand. The lower numbers are pushing salaries up, as well, which puts a dent in cost-savings opportunities for outsourcing. Companies are compensating by starting their own training centers, bringing Indian expats back from the West, applying retention best practices, and aggressively recruiting from competitors. The war for talent means that Indian employers need to focus on motivating talent, as well as attracting it, says one expert.

Current Headlines:

IT Talent: A Shortage in India? :: Outsourcing Journal
http://ct.itbusinessedge.com/t?ctl=DA0245:3C3C204

India: Desperately Seeking Talent :: BusinessWeek'
http://ct.itbusinessedge.com/t?ctl=DA022C:3C3C204

Flexi-Staffing Firms Will Be Big Employers by '09' :: Deccan Herald
http://ct.itbusinessedge.com/t?ctl=DA0249:3C3C204

Volunteer to help college bound students

Help a student complete the Free Application for Federal Student Aid (FAFSA)PURPOSE: 8 - 10 individuals are needed= to work one-on-one with college-bound students, helping them to complete t= heir online FAFSA form and send these forms to their college choices.

WHEN: Monday, January 30, 2006 -- 6:00p= m - 7:30pm
WHERE: Hope Leadership Academy --1732 Madison Ave. (btw. 114th and 113t= h)
Dunlevy Milbank Center -- 14-32 W. 1= 18th St. (btw. 5th Ave. and Lenox)

Note: 8-10 people needed per siteSKILLS: Volunteers must be comfortable = advising a student on the completion of the FASFA forms.

CONTACT: Contact Ms. Tyran Williams at 917-286-1562

or at tyranw@childrensaidsociety.org

Current & Pending Voluntee= rs encouraged to sign-up!!!

Tuesday, January 17, 2006

Accounting rules to affect pensions

Accounting rules to affect pensions A planned overhaul of the way companies keep their books on pensions and retiree healthcare plans could bring a very real cost to workers.
The full article will be available on the Web for a limited time:
Read full article

A Guide to Doing Business in China

China's Five Surprises: A Guide to Doing Business in the World's Fastest-Growing Economy

by Edward TseShanghai, January 16, 2006 --

Foreign companies conducting business in China as the country briskly transforms itself into a market economy will succeed only if they can get inside the minds of their Chinese competitors (or partners).

Five facets of business in China may surprise most outsiders:
- Local entrepreneurs are interested in producing global brands, not just low-cost commodities
- China has become a hotbed for rapid innovation
- Executives from around the world are moving to China for the long haul
- Good management and transparency are starting to count more than patronage, at least in some sectors
- China is becoming a catalyst for growth in emerging markets throughout the developing world.

To read the full Resilience Report:
http://www.strategy-business.com/resilience/rr00028

Friday, January 13, 2006

Personalized Thank You Cards


Personalized Thank You Cards
With the advanced technology of today, what a great way to stay in touch with the important people in your business and life--real cards through the mail. A hands on exprerience. Try it out at www.easymadecards.com.
http://www.cardstore.com
http://www.easymadecrds.com

Advertising by the Numbers


Advertising by the Numbers
Advertising. For decades, it has been an industry of expansive ideas, creative people, and chummy deals hatched in fine restaurants. But this world of relationships and high concepts has been under siege for three years by people up to their elbows in numbers.
http://www.businessweek.com/magazine/content/06_04/b3968008.htm

MBAS WHO DOUBLE UP & B-School Calendar

Hi Jasmine,

Here are two articles that you'll find interesting.

MBAS WHO DOUBLE UP
Although it involves a huge investment of time and money, a
dual-degree program can be the ticket to an upgraded career
http://www.businessweek.com/bschools/content/jan2006/bs20060111_2790.htm

B-School Calendar
BusinessWeek Online's calendar keeps you informed of upcoming events at B-schools in the U.S. and around the world
http://bwnt.businessweek.com/calendar/index.asp

Link Popularity and Press Releases

Link Popularity and Press Releases
By Gary Sims (c) 2006

The quantity of links to your site is used by the search engines
(like Google) to calculate the importance of your site. This
measure of incoming links is called "Link Popularity". Press
releases are a powerful way in which you can promote your site,
service or product while at the same time increasing your link
popularity.

Search Engine Optimization

Search Engine Optimization (SEO) is a process of fine tuning
your website to get higher rankings on Internet Search Engines
like Google, Yahoo and MSN. Broadly speaking there are two types
of optimization, "on-page" and "off-page". On-page optimization
deals with the layout and format of a web page to make it
attractive to a search engine. Off-page optimization deals with
external factors like the number of people linking to your page.
Let's look at off-page first.

Off-Page Optimization

In trying to quantify the importance of a website, search engines
have developed sophisticated algorithms that rank web pages for
their quality. The largest factor in determining quality is the
number of links to a web page. Links are an almost impartial
method of determining how popular a website or a web page is. Or
to put it another way, quality websites are the most popular and
so have the most links to them. As previously mentioned this is
called "Link Popularity". So to improve your standing on the
search engine you need a higher link popularity.

Another very important factor in off-page optimization is the
text used to link to your site. This is called the anchor text.
Adobe ranks the highest in the search engines for the words
"click here". Why should that be? The word "click here" isn't in
the title of the page, nor is it in the page itself! So why does
a search engine like Google rank Adobe so high for this term?
Because many of the websites linking to Adobe used the words
"click" and "here" many times in the anchor text of their links
to Adobe. You know... Click here to download Acrobat Reader...

Press Releases

A press release is a written communication that you submit
to journalists in the media (newspapers, radio, television,
magazines, etc.) They are used to make announcements which are
newsworthy. The mistake that many people make when writing press
releases is that they don't find the angle necessary to make
their announcement newsworthy. Press releases aren't for
customers or consumers they are for reporters, journalists who
will use them as a starting point for a larger story or feature.
Press releases written as sales pieces will be completely
ignored.

There are various ways to submit free press releases on-line.
Some of the popular sites are:

http://www.free-press-release-center.info
http://www.prweb.com
http://www.prleap.com

How can a press release help with building your link popularity?
Most of the free press release services are text-based which
means you will not be able to add any HTML tags and so you can't
add any keyword-optimized links into the press release. However
others like the Free Press Release Center (FPRC) allow you to
also supply some keywords for that press release. When that page
is viewed by someone, including the search engines, the keywords
will be used to create links within your press release back to
your website.

This means:

There is a one-way link to your website
The link uses the anchor text of your choice
The link is within a natural context of the press release.

Traditionally, a press release is short-lived, it has a limited
amount of time to make an impact on the media before it becomes
old news and is replaced by fresh press releases. Some services
like FPRC allow you to buy a cheap upgrade, which means your
press release will remain permanently in their system. This
means that your "in context" links with the anchor text of your
choice remain permanently for search engines to find and so help
improve your rankings.

When preparing your press release you should optimize it for the
keywords which are important for your site, product or company.
This means that when someone searches for information in your
industry, your press release will be seen as relevant by the
search engine.

On-Page Optimization

There are several factors in on-page optimization. The first is
the title of the page. This is almost the first thing the search
engine reads when it visits a page. All of the free press release
services use the title of your press release as the title of the
web page. So when preparing your press release try to put some
of your important words in the headline, however don't force
them in as then you will alienate your readers (the journalists).

After the title is the heading tags on the page. Like the title
of the page, your headline will become the first heading on the
page. Again you should optimize your headline.

If you prepare an optimum press release and select good keywords
you can gain valuable incoming links to your site as well as
gaining exposure through the media.
==========
Gary Sims has a degree in Business Information Systems from a
British university. He worked for 10 years as a software engineer
and is now a freelance consultant and writer.
http://www.free-press-release-center.info
==========

Thursday, January 12, 2006

Re: New Tax Service: Tax returns in just 15 minutes. FREE e-File.


FYI,

Check out this great tax savings program.
Pass it on.

==============================

Hi,

We need your help to promote a new tax savings program. Let your friends and associates know about Tax Pros Online.
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New members, who join the Wealth Builder Program can get their tax returns prepared at no charge! The program provides experienced financial planners to work on your behalf to achieve your financial goals. Click here to learn more.
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Feel free to share this information with your network of friends and associates.


For more info
Call: 718-875-0742 or 718-703-9477
Email: ServiceCenter@TaxProsOnline.com
Web: www.TaxProsOnline.com

$99 DO-It-YOurself Logos

$99 DO-It-YOurself Logos

No design experience necessary. All you need to do is follow 6 simple steps to create the logo you want or to increase the branding power of your current logo.
1) Choose your image
2) Choose your industry
3) Choose your symbol (over 20,000)
4) Add your name
5) Create your layout
6) Pay $99 & your files are emailed in seconds

Whether you're a startup looking for a defining logo, an existing business looking to upgrade your look, or an e-business launching a new site, LogoYes can help you create that unique professional logo in seconds.
http://www.logoyes.com

Before You Set up Shop in China

Before You Set up Shop in China

Small companies face a long list of worries when contemplating outsourcing in the Chinese market. First, even top players have stumbled there (example: Microsoft). Then there is the red tape; simply registering a company in China can be a 30-step process. An unreliable legal system, odd government regulations and an entirely different set of cultural norms add to the challenge. Yet with its massive workforce and cheap labor, outsourcing to China can be worth the effort. This article examines many angles of the Chinese market from the small business perspective, including industry, location, investment structure, management and intellectual property protection. Solid tips abound. For example, while maintaining a permanent presence in China is a must, a Western manager can be ineffectual. Hiring a local Chinese manager and a part-time expatriate to work together is a logical solution.

Full Article
http://ct.itbusinessedge.com/t?ctl=D9F0E7:3C5015E

Small Companies Too Can Profit from Outsourcing
http://ct.itbusinessedge.com/t?ctl=D9F0DC:3C5015E

How to Hire a Firm for Outsourcing :: rediff.com
http://ct.itbusinessedge.com/t?ctl=D9F0F5:3C5015E

Financial Aid Overview: Government Student Aid & Pell Grants

Financial Aid Overview
Looking for financial aid? Get the basics here. Learn about the different types of financial aid, including grants, student loans, scholarships, and work-study programs.
http://glclk.about.com/?zi=6/1hSl

Government Student Aid
Financial aid is available to those who need it. Learn more about government funding and how to apply for FSA.
http://glclk.about.com/?zi=6/1hSm

Federall Pell Grants
http://glclk.about.com/?zi=6/1hSp

The Google Threat to MS: Consumers First, Enterprises Follow

The Google Threat to MS: Consumers First, Enterprises Follow

Consumer behavior is a big influence on IT shops, and several analysts appear to be saying that Google Pack � overtly targeted at consumers � is just another way for the company to break into the enterprise space. One observer says that while Bill Gates is downplaying the Google threat, IBM took largely the same tack on the fledgling Windows NT � and where is OS/2 now? Web-based challenges to Microsoft's office productivity hammerlock abound, from Google's own Gmail to free calendaring software. Slow logon times are an issue, but an integrated suite like Google Pack aims to obviate some of these problems. IBM is in the mix as well, adopting the Open Document Format in its WorkPlace client package.

Is Google Pack for the Enterprise?
http://ct.itbusinessedge.com/t?ctl=D9F25C:3C3C204

Free, Web-Based Alternatives Challenge Microsoft Office
http://ct.itbusinessedge.com/t?ctl=D9F255:3C3C204

Apply for Aid- How to Complete the FAFSA


Apply for Aid- How to Complete the FAFSA
Financial aid is essential to most students who want to attend college. Find out everything you need to know about completing your FAFSA submission.
http://glclk.about.com/?zi=6/1hSn

Wednesday, January 11, 2006

Recommendation Letters

Recommendation Letters
Recommendation letters are generally used by students applying to college and by people in the workforce who are applying for jobs. At some point in your life, you may need a recommendation letter. Click here to find out.
http://glclk.about.com/?zi=6/1gsG

Tuesday, January 10, 2006

Evaluating a Job Offer

Evaluating a Job Offer
Deciding whether or not to take a job is an important decision. Learn how to evaluate a job offer based on pros and cons.
http://glclk.about.com/?zi=6/1gsI

Also try:
http://www.bizanalyst.net/Careers

Monday, January 09, 2006

Free Tax Prep Online :: eFile and Fast Refunds

Want to get your tax refund faster than ever. Try Tax Pros Online. Fast, Easy, Accurate. complete your taxes and process your refund in just 15 minutes.

Start today.
http://www.taxprosonline.com

Free Money for College: Scholarships and Grants

Free Money for College
Want free money for college? Then you need to apply for a grant. Grants are a wonderful way to finance your college education, because unlike loans they do not have to be paid back. Find out what type of grants are available and get eligibility requirements.
http://glclk.about.com/?zi=6/1gsH

Also try:
http://www.bizanalyst.net/Scholarships

Friday, January 06, 2006

Google's SEO Advice For Your Website: Focus on Content

Google's SEO Advice For Your Website: Content
By Joel Walsh (c) 2006

The web pages actually at the top of Google have only one thing
clearly in common: good writing. Don't get so caught up in the
usual SEO sacred cows and bugbears, such as PageRank, frames,
and JavaScript, that you forget your site's content.

I was recently struck by the fact that the top-ranking web
pages on Google are consistently much better written than the
vast majority of what one reads on the web.

Of course, that shouldn't be a surprise, considering how often
officials at Google proclaim the importance of good content.
Yet traditional SEO wisdom has little to say about good
writing.

Does Google, the world's wealthiest media company, really
ignore traditional standards of quality in the publishing
world? Does Google, like so many website owners, really get so
caught up in the process of the algorithm that it misses the
whole point?

Apparently not.

Most Common On-the-Page Website Content Success Features

Whatever the technical mechanism, Google is doing a pretty good
job of identifying websites with good content and rewarding them
with high rankings.

I looked at Google's top five pages for the five most
searched-on keywords, as identified by WordTracker on June 27,
2005. Typically, the top five pages receive an overwhelming
majority of the traffic delivered by Google.

The web pages that contained written content (a small but
significant portion were image galleries) all shared the
following features:

* Updating: frequent updating of content, at least once every
few weeks, and more often, once a week or more.

* Spelling and grammar: few or no errors. No page had more than
three misspelled words or four grammatical errors. Note:
spelling and grammar errors were identified by using Microsoft
Word's check feature, and then ruling out words marked as
misspellings that are either proper names or new words that are
simply not in the dictionary. Does Google use SpellCheck? I can
already hear the scoffing on the other side of this computer
screen. Before you dismiss the idea completely, keep in mind
that no one really does know what the 100 factors in Google's
algorithm are. But whether the mechanism is SpellCheck or a
better shot at link popularity thanks to great credibility, or
something else entirely, the results remain the same.

* Paragraphs: primarily brief (1-4 sentences). Few or no long
blocks of text.

* Lists: both bulleted and numbered, form a large part of the
text.

* Sentence length: mostly brief (10 words or fewer).
Medium-length and long sentences are sprinkled throughout the
text rather than clumped together.

* Contextual relevance: text contains numerous terms related to
the keyword, as well as stem variations of the keyword.

SEO Bugbears and Sacred Cows

A hard look at the results shows that, practically speaking, a
number of SEO bugbears and sacred cows may matter less to
ranking than good content.

* PageRank. The median PageRank was 4. One page had a PageRank
of 0. Of course, this might simply be yet another demonstration
that the little PageRank number you get in your browser window
is not what Google's algo is using. But if you're one of those
people who attaches an overriding value to that little number,
this is food for thought.

* Frames. The top two web pages listed for the most searched-on
keyword employ frames. Frames may still be a bad web design idea
from a usability standpoint, and they may ruin your search
engine rankings if your site's linking system depends on them.
But there are worse ways you could shoot yourself in the foot.

* JavaScript-formatted internal links. Most of the websites use
JavaScript for their internal page links. Again, that's not the
best web design practice, but there are worse things you could
do.

* Links: Most of the web pages contained ten or more links;
many contained over 30, in defiance of the SEO bugbears about
"link popularity bleeding." Moreover, nearly all the pages
contained a significant number of non-relevant links. On many
pages, non-relevant links outnumbered relevant ones. Of course,
it's not clear what benefit the website owners hope to get from
placing irrelevant links on pages. It has been a proven way of
lowering conversion rates and losing visitors. But Google
doesn't seem to care if your website makes money.

* Originality: a significant number of pages contained content
copied from other websites. In all cases, the content was
professionally written content apparently distributed on a
free-reprint basis. Note: the reprint content did not consist
of content feeds. However, no website consisted solely of
free-reprint content. There was always at least a significant
portion of original content, usually the majority of the page.

Recommendations

* Make sure a professional writer, or at least someone who can
tell good writing from bad, is creating your site's content,
particularly in the case of a search-engine optimization
campaign. If you are an SEO, make sure you get a pro to do the
content. A shocking number of SEOs write incredibly badly. I've
even had clients whose websites got fewer conversions or page
views after their SEOs got through with them, even when they
got a sharp uptick in unique visitors. Most visitors simply hit
the "back" button when confronted with the unpalatable text, so
the increased traffic is just wasted bandwidth.

* If you write your own content, make sure that it passes
through the hands of a skilled copyeditor or writer before
going online.

* Update your content often. It's important both to add new
pages and update existing pages. If you can't afford original
content, use free-reprint content.

* Distribute your content to other websites on a free-reprint
basis. This will help your website get links in exchange for
the right to publish the content. It will also help spread your
message and enhance your visibility. Fears of a "duplicate
content penalty" for free-reprint content (as opposed to
duplication of content within a single website) are
unjustified.

In short, if you have a mature website that is already indexed
and getting traffic, you should consider making sure the bulk
of your investment in your website is devoted to its content,
rather than graphic design, old-school search-engine
optimization, or linking campaigns.

=========
[Formatting: for web, please use "website
content provider" as the link's anchor text (visible link
text)] Joel Walsh's archive of web business articles is at the
website of his business, UpMarket Content, a website content
provider: http://UpMarketContent.com
=========

Wednesday, January 04, 2006

Manage IT/Ops Like A Business (Service Unit Cost Model)

IT Department: Edging Toward Profit

Welcome to the end of information technology as overhead.
Maybe you've thought about charging for your technology
department's services, but how would you go about it? This
calculator will help you determine the cost of a single
technology service--application development, for example--and
get you on the road to profitability.

http://ct.eletters.thechannelinsider.com/rd/cts?d=182-229-2-21-106202-21066-0-0-0-1

Top Business Resources : Knowledge Base

http://www.bizanalyst.net/Knowledge%2DBase/view%2DFINANCIAL%2DSERVICES.html

http://www.bizanalyst.net/INSDR

http://www.bizanalyst.net/Business

http://www.bizanalyst.net/Careers

http://bizanalyst.net/Knowledge-Base/view-BUSINESS-TEMPLATES.html

http://www.bizanalyst.net/Knowledge-Base/Start.html

http://www.bizanalyst.net/Affiliates

http://bizanalyst.net/Knowledge-Base/view-CAREER-DEVELOPMENT.html

http://bizanalyst.net/Knowledge-Base/view-FINANCIAL-SERVICES.html

http://bizanalyst.net/Knowledge-Base/view-MBA-TOOLKIT.html

http://bizanalyst.net/Knowledge-Base/view-PERSONAL-FINANCE.html

http://bizanalyst.net/Knowledge-Base/view-PERSONAL-PLANNING.html

http://bizanalyst.net/Knowledge-Base/view-PROJECT-MANAGEMENT.html

http://bizanalyst.net/Knowledge-Base/view-SMALL-BUSINESS.html

http://bizanalyst.net/Knowledge-Base/view-TECHNOLOGY-TOOLKIT.html

Generating Self-Sustaining Website Traffic


Generating Self-Sustaining Website Traffic
By Willie Crawford (c) 2005

Upon returning from a recent seminar, I had two messages
from newspaper reporters on my answering machine. They were
both seeking interviews. I also had emails showing that
I'd earned several thousand dollars while I was out of town
speaking. The orders had all been processed automatically,
and the emails were just for my information. It was at that
point that I realized my Internet business had truly
reached critical mass.

Critical mass is a term that I first heard my friend Jack
Humphrey, author of Power Linking, use in reference to
generating website traffic and growing a business. Jack
used it to define that point at which you could stop
actively promoting your online business (for a while) and
it would continue to grow and prosper.

I'm sharing this with you because I want you to see the
tools that enabled me to reach that point. This article
will show you to see why those tools are so powerful.

Let me begin by telling you that it took me eight years to
grow my online business to the point where it is largely
self-sustaining! I don't want to mislead you there. A big
part of success is unwavering persistence.

Now, let's look at the tools I used to reach and maintain
critical mass.

1) Search engine marketing. All of my important sites ARE
manually submitted to the search engines. I submit and
re-submit them "semi-automatically" though. I use a site
called SelfPromotion.com. This site allows you to store
all relevant data about a site into their database. The
software then submits your site to selected search engines
and directories.

The beauty of self-promotion.com is that you can then set
it so that the software periodically resubmits your sites.
It's truly "set it and forget it" website promotion.

SelfPromotion.com is free, but if you make a contribution,
to help pay for the upkeep of the site, you get access to
more nifty tools. You can get a free account with them at:
http://selfpromotion.com/?CF=Willie%20Crawford . That URL
lets Robert know that I sent you. I've used this tool for
over 5 years now - and love it!

2) Article marketing. I've written and distributed over
300 articles. Articles establish you as an expert in the
marketplace, build inbound links to your sites, pre-sell
your products, and help you rank higher in the search
engines for your targeted keywords.

The power of article marketing is that once the articles
are in circulation, and on hundreds... or even thousands of
websites, they can work for you forever. I still get
traffic to some of my websites from articles I wrote in
1998!

Many online marketers now use articles to market their
websites, but they don't do it very effectively. Articles
have to be written, and deployed, in a way that they both
gain you advantages in the search engines and that they
convert readers into customers, subscribers, clients, and
fans. That means your articles need SOLID content.

In writing articles (or having them ghost written) you must
always remember that people surf the Internet looking for
information and solutions to their problems. Your articles
must actually provide this information or help them to
actually solve their problems. Distribute articles that
accomplish this, and you'll develop an endless stream of
raving fans, all storming your website for more of YOU.

Writing articles is relatively easy. If you don't know how
to write articles though, I recommend that you take
advantage of the training available at a site called
Content Propulsion Lab. Content Propulsion Lab teaches you
not only how to use articles to grow your business, but
also how to use multi-media content (such as MP3's and
online video). You're shown how to deploy multi-media
content in a way that causes the search engines to gobble
it up.

I mentioned the multi-media content because, while articles
work beautifully, website audio and video is growing at an
amazing pace. You need to offer your audience information
in the formats that they prefer consuming it in. More and
more, this format is becoming audio and video. These
formats allow your audience to connect with you on a much
deeper level since they see or hear a live person.
Connecting with your audience on a deeper level means MORE
sales.

I now use Content Propulsion Lab's resources to push my
content out to an amazing array of places. I also TEACH
others how to do this through tele-classes and webinars
featured at Content Propulsion Lab. You can check out all
of the mind-boggling capabilities Content Propulsion Lab
offers at: http://CashThroughContent.com

3) Viral tools. A viral tool is merely something that,
once set in motion, continues to grow, and spread, and
benefit you, without any additional input being required
from you.

Two of my favorite viral tools are online discussion forums
and blogs. Online discussion forums allow people interested
in a given topic to congregate and and discuss that topic.
Over time, your discussion forum will develop a core
following who will help to spread the word, and help to
maintain the community. Seek volunteer moderators to help
police the forum and maintain standards. Many people will
volunteer for a link back to their site, or just for the
exposure.

The number of blogs is growing exponentially. Blogs are
proven traffic magnets. A blog allows you to share
information, opinions, etc. with your audience. If your
blog engages your audience they will help to spread the
word. At the same time, blogs are visited frequently by the
search engines. Search engines notice which ones are
updated often and become "trained" to spider those blogs
often.

Because blogs are spidered so often, it's one of the
quickest ways that I know of to get a new site noticed by
the search engines. Just post a link to one of your new
sites on a blog that's frequently crawled, and the search
engine spiders will follow that link and index your new
site. This is VERY powerful to be such a simple technique.

Blogging is very simple, but there are lots of tricks and
techniques that offer you an amazingly competitive
advantage. My favorite blogging platform is WordPress,
which I learned all about from my friend Sherman Hu.
Sherman has a series of short online videos that explain
practically everything you could ever want to know about
blogging with WordPress.

You can watch 22 (yes - 22) of Sherman's videos on
WordPress blogging absolutely free at:
http://ShermanHuOnWordPressBlogging.com

Other viral tools include ebooks, PDF special reports, MP3
audio files, and Camtasia videos. We can't cover all of
these here, but any of them could be created, and then
offered to the marketplace. If they deliver tremendous
value, or even entertainment, they will be passed along.
If you create these viral tools properly, they will lead
highly qualified traffic right back to your site.

4) Link Building. People find, and then visit, your sites
by following trails. Those trails can be mentions of your
url in online or offline media, articles, press releases,
and links on other sites pointing to you. The more links
you have pointing to you, the greater the chance of someone
finding one of those links and visiting your site. So, you
should set out on an aggressive effort to build quality
links pointing to your site.

Since I value quality links over sheer quantity, I have
over the years simply emailed webmasters of sites I wanted
to exchange links with suggesting the exchange. Now, I hire
others to coordinate link exchanges for me. This is a
better use of my resources in the long-run than doing it
myself, since there are services that do this fairly
inexpensively. To locate one of these services, simply
type in an appropriate term at the search engines.

You can also set up an affiliate program as a way to reward
others for linking to you. Affiliate program management
software, such as the one I use at http://ProfitAutomation.com
allows you the option of paying people (on a per click basis)
just for sending traffic to you. I do this on a few sites,
but on most sites where I have affiliate programs, I pay on
a per sale basis. This still generates a lot of one-way
links but only costs you when those links make you sales.

There are many, many more techniques that you can use to
build a steadily increasing flood of traffic to your sites.
I use literally Dozens of different methods. If you're
looking for an "encyclopedia" of traffic generation
methods, I highly recommend a course by my friend John
Reese, called Traffic Secrets. You'll find John Reese's
Traffic Secrets Course at: http://TrafficSecretsByJohnReese.com

The most important part of building your websites' traffic
up to critical mass is just getting started. Pick ONE of
the methods outlined above and get started. As you verify
that a particular method works great for you, and your
marketplace, keep using that one and then add others. If a
particular method doesn't produce for you, stop wasting
your time with it!

One final thought... even when you build your website
traffic to critical mass, you still should continue to
promote.

Yes, you'll continue making sales, but if you completely
stop promoting, sales will eventually begin to drop off.
Major international corporations such as Coke(tm) have
proven this over and over again. That's why you see these
major corporations with MAJOR market domination continue
to promote their products and services.

Now that you understand the intricacies of generating
self-sustaining website traffic, what are you waiting for:-)

====
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet entrepreneurs
since late-1996. Subscribe to his free weekly ezine, which
helps you cut through the clutter and time-wasting hype.
Subscribe now by visiting: http://WillieCrawford.com
====

Tuesday, January 03, 2006

Finding Common Ground With Difficult Coworkers

Finding Common Ground With Difficult Coworkers

For many, the opportunity to work in close contact with coworkers from diverse backgrounds, whether it is someone from a different race, a member of the gay, lesbian, bisexual or transgender community or a person with a disability, will be looked at as an opportunity to expand social boundaries. But there will be a select few whose narrow-mindedness could make your work experience an ordeal.

http://news1.diversityinc.com/t/1853644/2174391/7398/0/

Polytechnic University: B.E.S.T. business Incubator (Technology & Marketing Companies - Sample)

Polytechnic University - Brooklyn Campus

Six MetroTech Center
Brooklyn, NY 11201

Phone: 718/260-3600
Fax: 718/260-3136
E-mail: inqury@poly.edu

Yolanda Codrington-Halley
Director, BEST Incubator and Intellectual Property
Brooklyn Enterprise on Science & Technology
Rogers Hall 020 A
Tel: (718) 260-3581
Fax: (718) 260-3083
E-mail: ycodring@poly.edu
Web: http://www.poly.edu/incubator/companies.php

X 1.0
X 1.0's mission is to educate and provide to our client base the most advance affordable technological solutions available. In addition, we offer complete sales service support and training for computer systems, notebooks, networking infrastructure and implementation, data manageable, custom information technology training, web design, web hosting services, digital media, brand development and printing.

Contact: Nathan Archer
Phone: (718) 260-3678
E-mail: archern@x1point0.com

Contact: Leo NewBall
Phone: (718) 701-4536
E-mail: newballl@x1point0.com
Website: www.x1point0.com

KLAD Creative
KLAD Creative is a graphic design company focused on improving our clients� business through design excellence and marketing. Our services span all facets of graphic design, including specialized presentations, advertising, branding, and marketing design. KLAD Creative always strives for greatness and assures that each and every project is a priority.
Contact: Leslie Valte
Phone: (718) 260-3359
E-mail: leslie@kladcreative.com

Contact: Kerry DeBruce
Phone: (718) 260-3359
E-mail: kerry@kladcreative.com
Website: www.kladcreative.com

Monday, January 02, 2006

Fw: 3.9c Long Distance NO FEES

Hi,

We just signed up for this service from AmeriCom. It's
the best deal on long distance I've seen and there's no
catch. It will probably cut your long distance bill in
half. See their information below...

Regards,
BizAnalyst.net - Service Center

AmeriCom's information follows:
-------------------------------
PRE AmeriCom is pleased to inform you about its new
Simplicity (sm) Dial 1+ Long Distance service.

NOW AS LOW AS 2.9c PER MINUTE!

Simplicity offers you the following features:

o 3.9c per minute, all day every day!
o Get an additional 1c rate reduction. See our website for details.
o No monthly fees or usage minimums!
o Or, 3.5c/minute with a $100 monthly minimum!
o 3.9c per minute for in-state calls in California!
o Same plan for business and residential!
o Same low rates for toll-free numbers!
o Low international rates on *all* countries!
o Highest quality 100% digital fiber optic lines!
o 24 hour friendly customer service.
o Convenient on-line sign-up!
o Direct billed (credit card billing optional)!
o Free calling card (9.7c/minute, no surcharge)!

For additional information or to order, visit:

http://3.9LongDistance.com/7005

Refer to program code 7005 for these offers.

!!! Please forward this message to a friend,
business associate or family member so they
too can save big on long distance !!!