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Friday, January 13, 2006

Advertising by the Numbers


Advertising by the Numbers
Advertising. For decades, it has been an industry of expansive ideas, creative people, and chummy deals hatched in fine restaurants. But this world of relationships and high concepts has been under siege for three years by people up to their elbows in numbers.
http://www.businessweek.com/magazine/content/06_04/b3968008.htm

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