Gaga For Wawa: A Customer Service Phenomenon

Gaga For Wawa: A Customer Service Phenomenon

Why would a convenience store chain bother with drilling good customer service practices into its employees to the point of engendering remarkable cult-like devotion from its customers? The answer is that "the hottest consumer trend in America right now is arguably dissatisfaction with service." Smart businesses, regardless of business type, are doing whatever they can to enrich the customer experience.

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