Web Marketing: Four Actionable KPIs You Don't Know About

Title: Four Actionable KPIs You Don't Know About
Subject: Marketing/Sales
Source: ClickZ / Jason Burby

Typically, site analysis must be customized to individual marketing objectives. But there are a few common key performance indicators (KPIs) that can be applied across the board. Here are four KPIs every marketer or site owner can leverage to identify opportunities and improve results. Best part is, these are easy ratios to create using any Web analytics tool and Microsoft Excel. Some can be automatically set up within your existing analytics tool.

• Landing-Page Exit Ratio
• Home-Page-Effectiveness Index
• Thank-You-Page Abandonment Rate
• Measure and Segment

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