Marketing: Making Contact

Marketing: Making Contact

Staying top of mind with your dealer and distributor network is a must for a special-order hardware business, but covering all the bases can be a stretch, especially when you�re short on resources.

For years, Nostalgic Warehouse, a maker of vintage door hardware in Denver, struggled with such a problem. Its handful of independent sales reps would hit the road whenever possible to meet with distributors, updating them on new products, offering training or simply swinging by to say hello. It was an exhausting and expensive process, and sales reps couldn�t physically connect with everyone in their territory on any kind of regular basis.

"We needed a more regular means of communication," says Jerry Galloway, sales manager for Nostalgic Warehouse, which markets the Grandeur line of decorative door hardware.

Read how Nostalgic Warehouse created their own E-mail newsletters to cut travel time and boost sales.

Full Article
http://newsletter.smallbizresource.com/cgi-bin4/DM/y/nutK0ITmhF0NqJ0ELMF0EG

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