China Tomorrow: Prospects and Perils

China Tomorrow: Prospects and Perils

China boasts 1.3 billion potential customers and annually quadrupling per capita income. With hundreds of millions of skilled workers, it's Asia's manufacturing center. And as a new member of the World Trade Organization, China now allows indigenous companies to enter the global business community and permits foreign firms to compete with local enterprises. But China's prospects are matched by its perils. Western executives' lack of understanding of Chinese employees' and consumers' needs could cause major missteps in doing business with China.

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