Understanding the Chinese Consumer

Understanding the Chinese Consumer

Featuring: Richard Burkholder, co-author of "Inside the Mind of the Chinese Consumer" appearing in the March 2006 Harvard Business Review.

If you are like most executives, almost everything you think you know about Chinese consumers is wrong. A ten-year study by the Gallup organization has shown that many commonly held beliefs are contradicted by their findings. Join Richard Burkholder as he breaks down the Gallup research and findings and separates myth from fact. In a market where it is easy--and costly--to make mistakes, you want to be sure you have the straight story.

For more information or to register, visit www.krm.com/china2

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