Deliver Better Products through Strategic Product Management
The Tactical Trap:
How to Deliver Better Products through More Strategic Product Management
September 13, 2007 @ 11:00 a.m. Eastern / 8:00 a.m. Pacific
Duration: 60 minutes
Register:
Product managers struggle to keep up with all the tasks, information,
meetings and reporting required to sustain even a single product at a
single company. If you are a product manager juggling numerous products
internally and/or with partners the job may be all but impossible.
Attend this educational eSeminar sponsored by Telelogic to learn how
even the most harried product managers can take a more strategic
approach to product delivery. You'll hear how to break free of the
"tactical trap": an all-consuming focus on daily execution that leaves
little or no room for the strategic planning that can help make your
products more relevant - and profitable.
You will hear from Alyssa Dver, Author of "Software Product Management
Essentials", who will examine how and why product managers need to be
more creative and strategically focused. She'll uncover some typical
traps that Product Managers fall into and give you tips to avoid them -
or how to get out if its too late! Specific benchmarks and exercises
will be provided so participants can leave and immediately assess and
improve their own performance as a product manager or manager of PMs.
Attendees will hear:
*Why it is so difficult to break away from tactical product management
*Best practices in developing a strategic approach to your products
*What you can do today to improve the performance of both you and your
products
*What pitfalls to avoid when developing product management strategy
*How to get buy-in for a more strategic approach
Whether you currently are a product manager, manage them, or are
thinking about becoming one, you must attend this important event.
Register now to guarantee your spot.
Featured Speakers:
Alyssa Dver, Chief Consultant - Type @ Consulting
Michael Lester, Product Marketing Manager - Telelogic
Michael Krieger, VP, Market Experts Group - Ziff Davis Enterprise
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posted by Victor Lloyd Smith @ 2:59 PM
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