Low-Cost Market Research Can Yield Big Results

Low-Cost Market Research Can Yield Big Results

Building solid marketing strategies in today's competitive environment is impossible without sound market research. The right market information can boost your sales and position your business more effectively � and you can do it without breaking your bank account.

One option is as close as your local college campus. Commission upper-level students and graduate students to perform low-cost market analyses and financial reports for your area, suggests Ronald Cook, professor of entrepreneurial studies at Rider University in Lawrenceville, New Jersey.

Learn how to conduct effective market research without breaking your budget.

Read: Low-Cost Market Research Can Yield Big Results