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Wednesday, December 14, 2005

Sell Your Audience, Not Your Product

Sell Your Audience, Not Your Product

Ads that relate to the lives of your potential customers will always trump =
more generalized pitches. Just look at Nike
http://newsletters.businessweek.com/c.asp?id=3D595782&c=3D22f6a904cf512287&=l=3D7

posted by Victor Lloyd Smith @ 4:50 PM  

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