Why SEO Matters in Site Re-Design
Why SEO Matters in Site Re-Design
Those cool elements like Flash animation that you let a Webmaster talk you
into won't matter much if nobody can find your company's Web site in the first
place. And if they can't find the site, they won't use it to conduct any
transactions. In a nutshell, that's the importance of search engine optimization
(SEO). A site redesign is the ideal time to improve SEO, this author says, as
efforts to go back and "fix" it generally are not enough to help a site reach
its full traffic-generating potential. He touches upon several SEO mistakes —
not removing old Web pages and not properly re-directing users and search engine
crawlers to new content — and urges companies to avoid them.
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posted by Victor Lloyd Smith @ 8:23 PM
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