Tap Into Your Customers’ Common Interests (Community Marketing)

Tap Into Your Customers’ Common Interests

Community-oriented marketing generates visibility, loyalty, and valuable info on your customers.

David Frey, president of Texas-based Marketing Best Practices, says small businesses can use community-oriented marketing as a powerful tool to find out their customers’ interests and learn why people do business with them. Small businesses can then use their imagination to take advantage of that knowledge.

“We all have a desire to belong to a group of people that have common interests,” Frey says.

“When a company taps into that inner desire and creates a community that someone can belong to, the people who belong to that community will naturally be appreciative and loyal to the company.”

“People won’t care about you until you show that you care about them,” he says. “Community marketing does just that.”

Learn more about community marketing.