Tap Into Your Customers� Common Interests

Tap Into Your Customers� Common Interests

Community-oriented marketing generates visibility, loyalty, and valuable info on your customers
http://www.smallbizresource.com/sales-service/showArticle.jhtml?articleID=184428467

David Frey, president of Texas-based Marketing Best Practices, says small businesses can use community-oriented marketing as a powerful tool to find out their customers� interests and learn why people do business with them. Small businesses can then use their imagination to take advantage of that knowledge.

�We all have a desire to belong to a group of people that have common interests,� Frey says. �When a company taps into that inner desire and creates a community that someone can belong to, the people who belong to that community will naturally be appreciative and loyal to the company.�

�People won�t care about you until you show that you care about them,� he says. �Community marketing does just that.�

http://www.smallbizresource.com/sales-service/showArticle.jhtml?articleID=184428467