Great Niche Markets: Older black women turn out for 'Reunion'

Great Niche Markets: Older black women turn out for 'Reunion'

Here's an example of the power of catering to a niche market. It provides great pricing power, high ROI and a deeper customer relationship.

Check out this article on how one filmaker is targeting an underserved niche market in the film industry: black women 35 and older.

Full Story:
http://www.usatoday.com/life/movies/news/2006-03-05-box-office-analysis_x.htm?POE=click-refer