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Thursday, February 09, 2006

Chinese Consumers 'Don't Understand' Disney


Chinese Consumers 'Don't Understand' Disney

In a quest to tap into the booming Chinese market, Walt Disney Co. opened its Hong Kong theme park five months ago, but it's finding that the cultural divide still is an enormous challenge.

http://news1.diversityinc.com/t/1866610/1393131/8119/0/

posted by Victor Lloyd Smith @ 4:32 PM  

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