World Changers: Know Thy Customer

BASELINE BRIEFING

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In This Edition

December 13, 2005

-- CASE DISSECTION: World Changers Church: Know Thy Customer
-- CASE DISSECTION: Evangelicals' Lead in Technology
-- CASE DISSECTION: Software That Binds, And Converts, And Retains
-- GOTCHA! Customer Relationship Management Customization

CASE DISSECTION: World Changers Church: Know Thy Customer

Megachurches like the 25,000-member World Changers of Atlanta
can teach corporations the true meaning of customer relationship
management. How? They can look at their data and identify members,
determine who could be volunteering more, contribute how much
in donations, and track who's becoming discontent and may
abandon ship.
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32029-0-0-0-1

QUESTION:
Do you need technology to know your customer?

Tell us at mailto:baseline@ziffdavis.com?subject=churches

CASE DISSECTION: Evangelicals' Lead in Technology

By definition, evangelicals want to spread "the word"--and
they're often the first to adopt new tools to accomplish
their mission.
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32032-0-0-0-1

CASE DISSECTION: Software That Binds, And Converts, And Retains

Technology is not only helping churches track membership and
retention rates, but in some cases it's helping convert
visitors into congregants.
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32035-0-0-0-1

GOTCHA! Customer Relationship Management Customization

Building your own customer relationship management software
is fraught with pitfalls.
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32038-0-0-0-1

Job Search
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The Channel Insider
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32044-0-0-0-1

DevSource
http://ct.enews.baselinemag.com/rd/cts?d=189-296-1-15-56373-32047-0-0-0-1